Partnership Projects
Partnership projects bridge two parties: one with a deep understanding of an acute industry pain point or consumer need and the other with the technical capability to turn concepts into sustainable products. Our partnerships are rooted in joint investment from both parties, each bringing complementary perspectives to the problem.
Throughout the product development process, the technical partner plays a crucial role in making strategic decisions about the product's design and scope. This involves adapting the product strategy to the evolving market and critically assessing the product’s ongoing viability.
Concurrently, the industry partner focuses on initial funding and building market relationships.
Asset Collection Ecosystem
It all begins with an idea.
Producers often need to reclaim valuable assets in delivering products, such as wine casks, deep-cycle batteries, heavy machinery, or crates. These assets can represent a nationally distributed multi-million dollar asset.
This problem raised multi-faceted optimization problems such as:
Efficient reclamation of assets leading to carbon emissions and replacement costs
Optimization of collection fleets, scheduling and physical distribution on the vehicle
Safety and asset contaminations.
In a recent partnership project, we evolved through the stages of conceptualization, feasibility, prototyping, product-market fit, customer trials, data analytics, and national-scale distribution. This collaborative effort also focused on securing intellectual property and exploring product extensions into broader markets. This project resulted in an essential tool adopted by leading manufacturers listed on the Australian Stock Exchange.
Digitalizing Soccer Skills with Liverpool Legend Craig Johnston
It all begins with an idea.
Craig Johnston has consistently demonstrated versatility beyond his soccer career, notably by creating the Adidas Predator boot, blending innovative design with practical sports technology.
At the start of his career, upon moving to the UK, Craig received harsh feedback from the professional leagues. He transformed this criticism into motivation, dedicating himself to rigorous training to improve his physical abilities to become the football legend he is today.
After his retirement, he wanted to pursue a way to provide his training system to young players and also professionals wanting to take their skills to the next level. This endeavour was known as SUPAskills and aims to provide a standardized method to evaluate and enhance control, dribbling, passing, and shooting abilities. This aims to translate these skills into quantifiable scores and statistics, creating an engaging method for tracking and fostering player development over time.
As part of SUPAskill's evolution, Craig partnered with Impervium to digitise this system. This implemented a suite of digitised football games targeted for TV which was trialled by Newcastle Jets A-grade men’s team.